One Fractional CRO.
All your revenue.

Most companies hire a sales leader and hope. I align every sales and marketing activity to directly drive top-line growth, with 40+ specialists behind me.

Get your free revenue review

I work with a small number of companies at a time.

Joe Greco
25+years leading B2B sales and growing companies
$180M+in revenue, funding and investments
5 → 110people, a team I built across 25+ countries
40+hand-picked specialists in my network

20 parts. One system.

Most companies don't have a sales problem: they have 20 parts that were never built to work together.

PART 1 OF 5

Strategy

Who you sell to, what you sell and how you win.

4 of the 20 parts

See which of your 20 parts are breaking

THE 4 PARTS

Ideal customer
The companies that buy fastest and stay longest.
Offer and pricing
What you sell, packaged and priced so buyers say yes.
Revenue targets
Numbers the team believes in and can hit.
Go-to-market plan
Which markets and channels, in what order.
By the time that our team takes a call with one of these leads, they're really qualified. They're super warmed up.

A client of a company I've worked with directly

Clients talk about their resultsWatch: clients in their own words
LARGEST DEAL

$60K

The biggest deal in their history, more than double the old record.

Before$25K
After$60K
5 MONTHS

$170K

Closed in about five months, with $200K more on the table.

■ $170K closed$200K in pipeline
LEADS TO MEETINGS

25%+

Of 60 to 70 new leads turned into real sales meetings.

1 in 4
new leads became a sales meeting
LANDMARK WIN

7 figures

A multi-year project with Amazon, landed soon after launch.

AmazonMulti-year project

Built to scale. Run by specialists.

Hybrid team and network

The right specialist for every job, led by one person who owns the number.

Joe Greco
Joe Greco · Fractional CRO
Sales
leaders
SDRs
and AEs
Marketing
and content
Brand
and design
CRM
and systems
Data
and reporting

Full-spectrum expertise.

Sales

Where I started, and still the heart of it. I lead the team, set the deal strategy and own the number, from first call to closed deal.

Employee #1
to exit, as head of sales at HTG
25+ years
in B2B sales
Fortune 500
clients on enterprise deals
Pipeline reviews
Led by Joe
Sales leadership
Deal strategy
Hiring and coaching
Pipeline reviews

However you need me.

Fractional CRO, interim CRO, long term to full time, or consulting. I build your team, or I fix the one you have.

01 · STRATEGY ONLY

Consulting

I build the revenue strategy and the plan. Your team runs it.

Sales and GTM consulting

02 · PART-TIME LEADER

Fractional CRO

I own your revenue part-time, with my network behind me.

Fractional sales leadership

03 · FULL-TIME LEADER

Interim to full time

Your interim CRO now, your long-term leader later, up to a full-time seat.

Let's talk

Build your team or fix the one you have. And if it fits, my pay can follow your growth: I'm open to performance-based incentives and equity. Let's talk

Start with an Executive Revenue Review.

Answer 20 quick questions. My team and I study your business, your website and how you show up in search. Then I send you a private review of where your revenue is breaking. Free, and personal.

Get your free revenue review
About 4 minutesPrivate review in 2 business days

Prepared by Joe Greco

For your company

PRIVATE
54OF 100

SAMPLE REVIEW

Revenue at risk

The founder is still the sales teamHIGH
No forecast you'd bet onMEDIUM

Questions about a fractional CRO.

What is a fractional CRO?

A fractional CRO is a chief revenue officer you bring in part-time. You get senior leadership over sales, marketing and revenue operations without a full-time executive salary. I own the number, lead your team and build the plan, with my network of specialists behind me. Read: what is a fractional CRO?

What is the difference between a fractional CRO and an interim CRO?

An interim CRO fills the seat for a set period, usually while you hire a permanent leader. A fractional CRO works part-time on an ongoing basis. I do both: I can step in as your interim CRO, stay on as your fractional CRO, or grow into a full-time seat when it makes sense.

When should a company hire a fractional CRO?

Usually when the founder is still the sales team, revenue has stalled, or you are about to scale and need one person to own the whole revenue picture before you commit to a full-time CRO.

Do you work with our existing sales team?

Yes. I can lead and coach the team you have, or build a new one from the ground up. Most companies need a bit of both. See fractional sales leadership.

Can you help with our CRM and sales systems?

Yes. My team sets up and runs the CRM, pipeline, reporting and automation, so your numbers are right and your people spend their time selling. See revenue operations.

What is in the Executive Revenue Review?

It is a free sales audit. You answer 20 quick questions, my team and I look at your website, online presence and search, and I send you a private review of where your revenue is breaking within 2 business days. Get your free revenue review.

How do you charge?

It depends on how you need me: consulting, a fractional or interim CRO role, or long-term leadership. I am also open to performance-based compensation and equity, so my pay follows your growth.